1. The purpose
Be clear on the purpose of the launch event and what outcomes you hope to achieve.
Make sure these outcomes are SMART
S = Specific
M = Measurable
A = Achievable
R = Realistic
T = Time Bound
If you are planning a product launch to get exposure, make sure you invite the correct target audience for your product or service.
2. The timing
Choose the event date wisely.
This can be the difference between success and failure. Research what other events are on at the same time that may compete for your audiences attention and be wary if your competitors are having a similar launch in the same month.
Watch out for major events, sporting events such as spring carnival or grand final, and school holiday. These may all take out some of your guests with other commitments.
Make sure the location and setting for the product launch support your product positioning in the market. Oh.. and make the invite for the event tempting and hard to refuse.
Try to find a venue that will reflect your product. For example: if you are launching a high class product then hold the event in a high class venue. If you are launching a funky unique product then source a venue with a hipster vibe.
4. The experience
Making it a valuable event can be challenging. It can also be extremely rewarding…if you pull it off. Create something worthwhile for your audience by giving them an incentive on the product. Or shower them with gifts, canapés and beverages (depending on the time of the day), anything to make their time more enjoyable!
5. The MC
Book in a celebrity MC. With a well known MC your event is sure to run smoothly and be an all round success. This will also add to the “experience” of the event and will give something for your guests to look forward.